General horticulture degree programs focus on the
science of garden crops and ornamental plants. The horticultural business management curriculum is concerned, as its name suggests, with the
business operations aspects of the field. It is concerned with everything that happens to keep a horticultural enterprise running and earning money. This includes understanding the systems, facilities, equipment, people, and processes needed to make the business function. \n
Of course, to understand these elements, it is necessary to understand some of the science of horticulture as well. Therefore, programs in horticultural business management balance content from both areas, while emphasizing courses in economics, finance, accounting, marketing, communications, applied mathematics and statistics, and computer application software.
", "display_order": 1, "created_at": "2019-10-01T11:36:04.141570-07:00", "updated_at": "2021-11-18T13:55:39.656927-08:00"}, {"degree_id": 494, "page": 1, "title": "Program Options", "summary_markdown": "**Certificate in Horticultural Business Management \u2013 Varying Durations** \r\nCertificate programs teach only subjects in the major. They are focused exclusively on the various aspects of horticultural business management. Durations vary widely because schools may choose to offer certificates in single or combined subject areas of the field, such as nursery management, greenhouse management, and/or agricultural law. \r\n\r\n**Associate Degree in Horticultural Business Management \u2013 Two Year Duration** \r\nA horticultural business management associate program combines introductory and intermediate courses in the major with some liberal arts classes in subjects such as English literature and composition and the social sciences. \r\n\r\n**Bachelor\u2019s Degree in Horticultural Business Management \u2013 Four Year Duration** \r\nThe bachelor\u2019s program in horticultural business management is the broadest credential in the field. Its curriculum provides a comprehensive core of business, computer, and economic courses. Graduates qualify for supervisory and management positions.", "content_markdown": "Despite the differences described above, all horticultural business management programs are built around course like the following: \r\n\r\n- Orientation to Agricultural Systems \u2013 information and skills necessary to succeed in the agricultural sciences \r\n- Agricultural and Resource Economics \u2013 introduction to decision making by consumers, companies, and government and the resulting allocation of resources through markets \r\n- Principles of Plant Biology \u2013 diversity of relationships of plants and their structure and function \r\n- Fundamentals of Chemistry with Laboratory \u2013 atomic/molecular theory, gases, liquids, solids, solutions, acid/base and oxidation/reduction reactions, kinetics, and other topics \r\n- College Composition \u2013 critical reading and response, writing source-based arguments for academic and public audiences \r\n- Principles of Macroeconomics \u2013 examination of the factors which determine national output, employment, and price level; inflation and unemployment; fiscal and monetary policy \r\n- Horticultural Science \u2013 principles of plant science and related disciplines as they relate to horticultural practices \r\n- College Algebra in Context \u2013 algebraic relationships, functions, and graphs that go beyond basic high school algebra; solving for one or two unknown variables in a variety of complex equations \r\n- Logarithmic and Exponential Functions \u2013 definition and graphs of exponential and logarithmic functions, properties of logarithmic functions, exponential and logarithmic equations, applications \r\n- Fundamentals of Accounting \u2013 understanding financial statements to support financial and managerial decision making \r\n- Fundamentals of Organic Chemistry \u2013 nomenclature, structure, bonding, reactions, mechanisms, synthesis, stereochemistry of organic compounds \r\n- Plant Propagation \u2013 theories, principles, and techniques of sexual and asexual plant reproduction \r\n- Introduction to Soil Science \u2013 formation, properties, and management of soils emphasizing soil conditions that affect plant growth \r\n- Public Speaking \u2013 fundamentals of public speaking including content, organization, delivery, and audience response \r\n- Business Computing Concepts and Applications \u2013 system hardware, operating environments, and software applications \r\n- Writing in the Science Disciplines \u2013 writing strategies for addressing general audiences in sciences \r\n- Plant Physiology \u2013 the physical, chemical, and biological functions and activities of plants \r\n- Fundamentals of Management \u2013 overview of the four commonly accepted functions of management: planning, organizing, leading, and controlling \r\n- Fundamentals of Marketing \u2013 overview of the four pillars of marketing: product, price, promotion, and place \r\n- Statistics with Business Applications \u2013 statistical methods in business; descriptive methods, simple probability, sampling distributions, confidence intervals, hypothesis testing, correlation, simple and multiple regression, practical concerns in inference; using Excel to analyze data \r\n- Agricultural Law \u2013 laws, regulations, and case decisions affecting ranching and farming in the local area \r\n- Agricultural Finance \u2013 monetary affairs of agribusiness and agricultural production; credit institutions and procurement, investment, and management \r\n- Greenhouse Management \u2013 design and use of enclosed structures to control environments, effects on growth as applied to crops, production, and marketing costs \r\n- Horticulture Crop Production and Management \u2013 the commercial production and management of horticulture crops \r\n- Environmental Plant Stress Physiology \u2013 plant growth, development, and physiology; major sources of stress in plants; global issues in environment and plant stress", "content_html": "
Despite the differences described above, all horticultural business management programs are built around course like the following:
\n
\n- Orientation to Agricultural Systems \u2013 information and skills necessary to succeed in the agricultural sciences
\n- Agricultural and Resource Economics \u2013 introduction to decision making by consumers, companies, and government and the resulting allocation of resources through markets
\n- Principles of Plant Biology \u2013 diversity of relationships of plants and their structure and function
\n- Fundamentals of Chemistry with Laboratory \u2013 atomic/molecular theory, gases, liquids, solids, solutions, acid/base and oxidation/reduction reactions, kinetics, and other topics
\n- College Composition \u2013 critical reading and response, writing source-based arguments for academic and public audiences
\n- Principles of Macroeconomics \u2013 examination of the factors which determine national output, employment, and price level; inflation and unemployment; fiscal and monetary policy
\n- Horticultural Science \u2013 principles of plant science and related disciplines as they relate to horticultural practices
\n- College Algebra in Context \u2013 algebraic relationships, functions, and graphs that go beyond basic high school algebra; solving for one or two unknown variables in a variety of complex equations
\n- Logarithmic and Exponential Functions \u2013 definition and graphs of exponential and logarithmic functions, properties of logarithmic functions, exponential and logarithmic equations, applications
\n- Fundamentals of Accounting \u2013 understanding financial statements to support financial and managerial decision making
\n- Fundamentals of Organic Chemistry \u2013 nomenclature, structure, bonding, reactions, mechanisms, synthesis, stereochemistry of organic compounds
\n- Plant Propagation \u2013 theories, principles, and techniques of sexual and asexual plant reproduction
\n- Introduction to Soil Science \u2013 formation, properties, and management of soils emphasizing soil conditions that affect plant growth
\n- Public Speaking \u2013 fundamentals of public speaking including content, organization, delivery, and audience response
\n- Business Computing Concepts and Applications \u2013 system hardware, operating environments, and software applications
\n- Writing in the Science Disciplines \u2013 writing strategies for addressing general audiences in sciences
\n- Plant Physiology \u2013 the physical, chemical, and biological functions and activities of plants
\n- Fundamentals of Management \u2013 overview of the four commonly accepted functions of management: planning, organizing, leading, and controlling
\n- Fundamentals of Marketing \u2013 overview of the four pillars of marketing: product, price, promotion, and place
\n- Statistics with Business Applications \u2013 statistical methods in business; descriptive methods, simple probability, sampling distributions, confidence intervals, hypothesis testing, correlation, simple and multiple regression, practical concerns in inference; using Excel to analyze data
\n- Agricultural Law \u2013 laws, regulations, and case decisions affecting ranching and farming in the local area
\n- Agricultural Finance \u2013 monetary affairs of agribusiness and agricultural production; credit institutions and procurement, investment, and management
\n- Greenhouse Management \u2013 design and use of enclosed structures to control environments, effects on growth as applied to crops, production, and marketing costs
\n- Horticulture Crop Production and Management \u2013 the commercial production and management of horticulture crops
\n- Environmental Plant Stress Physiology \u2013 plant growth, development, and physiology; major sources of stress in plants; global issues in environment and plant stress
\n
", "display_order": 2, "created_at": "2019-10-01T11:36:04.142676-07:00", "updated_at": "2021-12-01T11:00:01.555279-08:00"}, {"degree_id": 494, "page": 1, "title": "Degrees Similar to Horticultural Business Management", "summary_markdown": "**[Accounting](/degrees/accounting-degree/)** \r\nDegree programs in accounting prepare students for the work of gathering, recording, analyzing, interpreting, evaluating, and communicating financial information. This includes examining accounting records, reconciling accounts, preparing financial reports, and completing tax returns. The typical curriculum includes classes in mathematics, business management, business communication, business research, finance, and economics. \r\n\r\n**[Agribusiness](/degrees/agribusiness-degree/)** \r\nAs the name implies, agribusiness degree programs are focused on the business of agriculture. Students learn about the economics and operations of farming, ranching, livestock management, and other agricultural businesses. Coursework spans topics such as finance, marketing, sales, and human resource management. \r\n\r\n**[Agronomy](/degrees/agronomy-degree/)** \r\nStudents of agronomy learn about the science of soil management and crop production. Topics covered in this degree program include soil nutrients, weed control, and pest management. \r\n\r\n**[Botany](/degrees/botany-degree/)** \r\nBotany is the study of the physiology, structure, genetics, ecology, distribution, classification, and economic importance of plants. Degree programs in the field include courses in biochemistry, microbiology, photosynthesis, and plant evolution. \r\n\r\n**[Business Administration](/degrees/business-administration-degree/)** \r\nBusiness administration is about overseeing a business\u2019s finances, staffing, and contract negotiations. Degree programs in the field, therefore, teach students how to plan, organize, and direct all the activities of an organization.", "content_markdown": "**[Entrepreneurship](/degrees/entrepreneurship-degree/)** \r\nEntrepreneurship students learn how to build, promote, and manage their own or others\u2019 businesses. Common classes are entrepreneurial finance, foundations of entrepreneurship, investor relations and funding, new product design and development, and business plans. \r\n\r\n**[Horticulture](/degrees/horticulture-degree/)** \r\nDegree programs in this field teach the science and art of cultivating fruits, vegetables, flowers, and/or ornamental plants. Horticulture students learn about plant biology and nutrition, soil science, and greenhouse and nursery management. \r\n\r\n**[Landscape Architecture](/degrees/landscape-architecture-degree/)** \r\nLandscape architecture students learn how to apply both the creative and technical skills of architecture to plan outdoor spaces and landscapes, such as parks, gardens, playgrounds, residential areas, and college campuses. The curriculum includes computer-aided design (CAD) and courses specific to landscape architecture, such as horticulture, hydrology, geology, environmental design, and landscape design. \r\n\r\n**[International Business](/degrees/international-business-degree/)** \r\nStudents of international business study business from a global perspective. They learn how to work cross-culturally, how to manage multinational businesses, and how to turn local and national companies into international corporations. Coursework often includes some foreign language studies, as well. \r\n\r\n**[Marketing](/degrees/marketing-degree/)** \r\nThis degree field is focused on activities undertaken by businesses to promote the buying or selling of products and services. Students study advertising and promotion, marketing communications, international marketing, marketing management, sales and sales management, consumer behavior, marketing research, and marketing strategy.", "content_html": "
Entrepreneurship
\nEntrepreneurship students learn how to build, promote, and manage their own or others\u2019 businesses. Common classes are entrepreneurial finance, foundations of entrepreneurship, investor relations and funding, new product design and development, and business plans.
\n
Horticulture
\nDegree programs in this field teach the science and art of cultivating fruits, vegetables, flowers, and/or ornamental plants. Horticulture students learn about plant biology and nutrition, soil science, and greenhouse and nursery management.
\n
Landscape Architecture
\nLandscape architecture students learn how to apply both the creative and technical skills of architecture to plan outdoor spaces and landscapes, such as parks, gardens, playgrounds, residential areas, and college campuses. The curriculum includes computer-aided design (CAD) and courses specific to landscape architecture, such as horticulture, hydrology, geology, environmental design, and landscape design.
\n
International Business
\nStudents of international business study business from a global perspective. They learn how to work cross-culturally, how to manage multinational businesses, and how to turn local and national companies into international corporations. Coursework often includes some foreign language studies, as well.
\n
Marketing
\nThis degree field is focused on activities undertaken by businesses to promote the buying or selling of products and services. Students study advertising and promotion, marketing communications, international marketing, marketing management, sales and sales management, consumer behavior, marketing research, and marketing strategy.
", "display_order": 3, "created_at": "2019-10-01T11:36:04.143749-07:00", "updated_at": "2021-12-01T11:01:12.829928-08:00"}, {"degree_id": 494, "page": 1, "title": "Skills You’ll Learn", "summary_markdown": "Horticultural business management students develop several transferable skills, including: \r\n\r\n- Communication and teamwork \r\n- Organization \r\n- Attention to detail \r\n- Critical thinking \r\n- Project planning and implementation \r\n- Organizational leadership and people management \r\n- Capacity to work in physically demanding environments \r\n- Health and safety awareness \r\n- Flexibility \r\n- Business-oriented computer applications / IT skills \r\n- Fundamentals of business \u2013 accounting / finance / marketing / advertising", "content_markdown": "", "content_html": "", "display_order": 4, "created_at": "2019-10-01T11:36:04.144818-07:00", "updated_at": "2021-11-25T12:38:14.754303-08:00"}, {"degree_id": 494, "page": 1, "title": "What Can You Do with a Horticultural Business Management Degree?", "summary_markdown": "The following is a list of occupational categories in which both general horticulture graduates and horticultural business management graduates find employment. While there is considerable career crossover between the holders of the two degrees, the sectors shown in bold are those which most commonly employ grads who have completed the business management concentration option. \r\n\r\n- **Production and Sales** \u2013 operating a landscape service, nursery, garden center, plant shop, vegetable farm, or orchard \r\n- **Facilities and Equipment Sales** \u2013 selling greenhouses and related equipment \r\n- **Purchasing** \u2013 buying horticulture products in the US or in international markets \r\n- **Public Gardens** \u2013 managing plant collections in conservatories and public gardens \r\n- **Marketing** \u2013 wholesale or retail marketing and sales of fruits, vegetable, seeds, cut flowers, etc. \r\n- Research \u2013 developing techniques for improving the yield and quality of fruits, vegetables, plants, and flowers \r\n- Teaching \u2013 teaching horticulture in high schools, technical schools, and universities \r\n- **Consulting** \u2013 working with seed firms, canning and freezing companies, and fertilizer manufacturers; advising communities and cities on grass selection for parks and golf courses \r\n- Inspection \u2013 conducting inspection of fresh and processed fruits and vegetables for government or private agencies \r\n- **Landscape Construction and Management** \u2013 installing landscape projects \r\n- Landscape Design \u2013 creating gardens \r\n- Pest management \u2013 working with regulatory agencies, agricultural suppliers, and large farms \r\n- Horticultural Journalism \u2013 writing for farm and garden magazines, television, and radio \r\n- Plant Pathology \u2013 conducting lab experiments on plant matter to determine the nature of diseases that attack plants \r\n- **Ornamental Horticulture** \u2013 working in the florist and landscaping fields \r\n- Horticultural Technology \u2013 planting and maintaining plant life used in the food, medical, and decorative sectors", "content_markdown": "", "content_html": "", "display_order": 5, "created_at": "2019-10-01T11:36:04.145855-07:00", "updated_at": "2022-01-24T15:33:42.780935-08:00"}], "degree_specializations": []}">
